Sales Director Private Label Germany / Thai Union

Are you a commercial talent with a proven trackrecord and a passion for private label development? Do you thrive in a fast-paced, international environment where strategy meets execution? If you are ready to take ownership of growth and lead the German private label market, then this is your opportunity.
As Sales Director Private Label Germany, you will play a pivotal role in the European growth strategy. You will be responsible for defining and implementing key account strategies aligned with a broader private label vision, while taking full ownership of the German commercial performance.
This is a hands-on leadership position. You will be responsible for managing and growing existing relationships with major retailers, identifying new business opportunities, and driving cross-category sales. You'll also ensure operational excellence through close collaboration with supply chain, R&D, and project management.
In this role, you will lead a small but impactful commercial team (Junior KAM and KAM), report directly to the European General Manager Private Label (Netherlands), and become an integral part of the German management team.

Key Responsibilities

• Define and execute key account strategies aligned with the European and global Ambient private label vision.
• Take full responsibility for the end-to-end P&L, driving both top-line and bottom-line growth.
• Drive commercial excellence across German based buying offices. Lead initiatives to penetrate new accounts, grow cross-category sales, and enhance customer satisfaction.
• Coordinate with demand planning and supply chain teams to ensure smooth operations through the S&OP process.
• Work closely with Project Management, R&D and compliance to support customer development and new product initiatives.
• Build and lead a high-performing, collaborative team across multiple countries, fostering a positive and engaging work culture.
• Monitor competitor activity and sustainability trends, sharing insights across teams.

"The Thai Union Germany group, with its brands Rügen Fisch, Hawesta, Lysell, and Ostsee Fisch, is a significant and long-established company in the fish industry. With locations in Northern Germany (Sassnitz/Rügen, Rostock, and Hamburg), combined with a unique blend of stability and dynamism, form the foundation for meeting customer demands with maximum flexibility, quality, and speed. The corporate culture is characterized by short decision-making paths, giving employees the opportunity to contribute and take on responsibility. As part of the Thai Union Group, the world’s largest producer of canned tuna, Thai Union Germany is also strongly active in the international arena."

We’re looking for an ambitious and experienced commercial leader with a solid track record in FMCG and private label sales. You are analytical, entrepreneurial, and know how to build strong relationships and high-performing teams.

• Proven track record in FMCG Sales, negotiation with top-tier retailers. retailers and strategic business planning with private label experience.
• Proven track record in managing complex P&L responsibilities, developing strategic key accounts, and leading cross-functional teams.
• Excellent analytical and problem-solving skills, with experience in forecasting, pricing, strategy, and financial risk mitigation
• Deep understanding of the German retail landscape, preferably in seafood, canned food, or commodities.
• Experience leading cross-functional initiatives and launching new products.
• Strong communication skills and business fluency in German and English.
• Resident in the Hamburg regio[NH1] n, or willing to relocate for four days a week
• Excellent interpersonal and communication skills to engage internal and external stakeholders within an international environment.
• A team-oriented mindset with the ability to foster cross-functional and cross-country collaboration.
• Winning and hands-on mentality, able to overcome difficult situations with a solution-based mindset

• A leading role in shaping private label growth in Germany.
• A dynamic and international work environment where your ideas matter.
• Competitive salary package with bonus structure and company car.
• A collaborative culture and strong focus on personal development.
• The chance to work in Hamburg with regular travel across Germany and occasional international visits.

Application
For more information, please contact Beach Recruitment 003123-2050288 or directly contact consultant Hans Otten, reachable by phone at 00316-12766261. You can apply via beachrecruitment.com.